MEET OUR THAT'S IT CREW
Real people. Real adventures.
No filters, no fluff — just legends who live for the outdoors and trust That’s It to keep them covered. From long runs to wild rides, they put our products to the test in the places they love most. That’s it.

Sixteen-year-old Auckland XC MTB racer Scout Lawson on coming back from a broken arm six weeks ahead of schedule, defending his NZ Secondary Schools title in Tauranga, and chasing a New Zealand jer...

Currently training to try become the best athlete I can and best coach I can. I’m an endurance athlete who aims to push the physical limits of what’s possible while pushing myself to get the best o...

Anna Lipp is a versatile competitive cyclist, currently focused on a road cycling season in Belgium. Motivated by the love of the bike and competition, her long-term goals include competing in the ...

Kia ora, I'm Dr Inia Raumati. I was the first Kiwi to run the 4 Deserts Grand Slam, running 4x 250km races in the Sahara, Gobi, Atacama, and Antarctica Deserts in 1 year. 10 years later in 2024, I ...
Want to be a That's It Ambassador?
We're on the lookout for outdoor obsessed legends to test, share and rep our gear in the wild. If you live for time outside and reckon you'd be a good fit, drop us a line.
