Meet THE
That's It Crew
Real people. Real adventures. No filters, no fluff — just legends who live for the outdoors and trust That’s It to keep them covered. From long runs to wild rides, they put our products to the test in the places they love most. That’s it.
Inia Raumati
Kia ora, I'm Dr Inia Raumati. I was the first Kiwi to run the 4 Deserts Grand Slam, running 4x 250km races in the Sahara, Gobi, Atacama, and Antarctica Deserts in 1 year. 10 years later in 2024, I repeated the feat while also becoming the first person in the world to run a self-supported multi-stage ultramarathon on every continent in 1 year.
When not running I am a burnt out senior emergency doctor at Auckland City Hospital. My worst day out running is still better than my best day at work!
Anna Lipp
Anna Lipp is a versatile competitive cyclist, currently focused on a road cycling session in Belgium. Motivated by the love of the bike and competition, her long-term goals include competing in the major US gravel races. Her most challenging event was finishing a 170km stage race in China, which she called an incredible achievement. She manages training with Training Peaks and relies on daily coffee.